ChiChi & ChaCha lunching on Astro Ceria and Astro Maya HD this 11th October @ 10.30 AM

Don’t miss out on chi2 cha2’s lunching on Astro Ceria and Astro Maya HD this 11th October @ 10.30 AM

Kuala Lumpur, Malaysia 23rd September 2014 Explore a world of fun, games, adventure and learning with ‘ChiChi & ChaCha’, premiering on Astro Ceria (Channel 611) & Astro Maya HD (Channel 135) on the 11th of October, every Saturday from 10 30am. The episodes will re-run 3 times a day, everyday from Monday to Friday (13 episodes x 30mins). Targeted for children from kindergarten to early primary (ages 6-8), ‘ChiChi & ChaCha’ is an energetic, fun-filled learning and entertainment programme that is attempting to revolutionise the edutainment market of Malaysia.

Hadzelynda Khairuddin, Assistant Vice President of Astro Ceria & Youth Segment is always on the lookout for the next big wave, in the genre of children’s entertainment in Malaysia “Astro Ceria remains the No.1 kids channel in Malaysia and we do this by supporting programmes of high quality and meaningful content for our viewers.  ‘ChiChi & ChaCha’ is a never seen before format of production from Malaysia and it is a wonderful addition to our TV show line-up at Astro Ceria.”

Featuring a dynamic group of high energy TV hosts, ‘ChiChi & ChaCha’ utilises various mediums such as song, dance, music, as well as 3D animation to create a positive environment that teaches as well as entertains. This will be Malaysia’s first programme that synergises a hybrid world of live action and 3D animation. The adorable characters of ‘ChiChi and ChaCha’ will be the next-generation of edutainment characters that children all around Malaysia can learn and grow up with.

‘ChiChi & ChaCha’ is the Intellectual Property of Big Fish Media, a joint venture between Educate to Learn (e2L) and Kyanite TV. Coming from one of the premier production houses in Malaysia, Kyanite TV has been involved with high end quality productions like Jejak Jepun Bersama Zizam (Astro), Chalk & Cheese (AFC), Letting Go with Jojo Struys (Mediacorp), Yuna Inspired (Astro) and many others. E2L is an advanced learning hub that focuses on the training and development of teaching children and is an expert in the field of quality childcare development and early childhood education. The partnership between Kyanite TV with e2L is the ideal venture-ship to create Malaysia’s next edutainment movement.

It is through the unrelenting passion of the Executive Producer of Big Fish Media, Farah Mahami binti Tan Sri Datuk Dr Mustapha Kamal that the concept of ‘ChiChi & ChaCha’ has come to life. “What we’re trying to create with Big Fish Media is more than just an educational TV show for children. What we’re trying to do is create an educational platform that a child can learn and grow up with. I


grew up with and have such beautiful memories with ‘Sesame Street’ as a child, so I want the next generation to have those same lasting memories of ‘ChiChi & ChaCha’.”

“This is just the beginning for Big Fish Media; we’re looking at completely unique and original content that will shape the next-generation of edutainment for children.  Pre-production for ‘ChiChi & ChaCha’ is already in the pipeline for Season 2, “We are in this for the long haul because education does not happen overnight. This is why we are already working on different media platforms, from apps to activity books, to on-ground events where children are always growing and always learning, in a fun-filled environment” says Jojo Struys, Executive Producer of Big Fish Media. 

Big Fish Media seeks to be the number one innovate leader in creating transmedia projects for the edutainment content sector of Malaysia, and eventually all over the world. The company already has an extensive line-up of plans to develop 360 degrees of multi-platform content learning; with negotiations already underway for future mobile gaming and learning apps, licensing and merchandising, interactive toys and many others. The company has already established a partnership with prominent Malaysian media house Karangkraf for a series of ‘ChiChi & ChaCha’ activity books and graphic novels. 

 

Kamil Othman, Vice President of the Multimedia Development Corporation (MDeC) is a proud supporter of Big Fish Media. “We at MDeC are always looking to support and encourage our Malaysian companies to think outside of the box and we would like to truly show to the international community that we are capable of great things. I’m proud to endorse the vision and goals of Big Fish Media and I wish them the best of luck in this noble endeavour”. 

ChiChi DAN ChaCha LAUNCHING Updated On 11 Sep 2014 | 11:44am (2863 Hits)